Join us for BMW Motorrad Motober-Fest at Moon Motorsports on Saturday, October 17, from 9 AM to 4 PM. Spend the day with fellow riders, explore the latest BMW motorcycles and gear, enjoy food and refreshments, and hear from BMW Brand Ambassadors Shawn Thomas and Louise Powers. With decades of combined BMW Motorrad experience, Shawn and Louise will share insights on adventure riding, motorcycle technology, rider training, travel, and life on the road. Hear stories from extensive travels across North and South America and beyond, learn practical riding techniques, and explore the latest BMW Motorrad innovations, connectivity features, gear, and adventure-ready setups. Whether you’re a longtime BMW enthusiast or just getting started, this is your chance to connect with the riding community, learn about what’s next for BMW Motorrad, and take advantage of Moon-exclusive deals on select in-stock motorcycles, apparel, and accessories. BMW Brand Ambassador Shawn Thomas and Louise Powers will be at Moon to talk about some great topics, such as: • Choosing the right Riding Gear • How Ride Modes Work • New and Emerging Motorcycle Electronics • Tips and Tricks for Vertically Challenged Riders • Navigation: GPS Units vs. Phones • Adventure Packing Tips • Packing, preparing and cooking epic trailside meals The Moon Motorsports crew will also touch on the 2027 BMW model lineup and pre-order process. Food and refreshments will be provided, and we'll take a lunch break mid-day! Free to attend. All riders welcome!